Configure PriceQuote (CPQ)
Boost sales velocity and efficiency with AI-powered CPQ that drives omnichannel revenue and eliminates quoting inefficiencies.
ServiceNow Configure Price Quote Platform
Benefits of ServiceNow
CPQ
Accelerate sales cycles, drive omnichannel revenue, and manage complex configurations with AI-powered intelligence.
Accelerate the sales cycle
Guide sellers through configuration and deliver accurate pricing. Quote faster, close more deals, and help sellers spend more time with their customers.
Drive revenue in any channel
Tap into multiple revenue sources with consistent and accurate quotes across direct sales, partner portals, and ecommerce.
Manage CPQ with ease
Simplify rule, pricing, and configuration management with no-code, point-and-click administration for agile sales operations.
AI-powered logic engine
Handle complex rules and pricing in real time with powerful AI that eliminates quoting inefficiencies and drives sales velocity.
CPQ Core Features
Enterprise-Grade Capabilities
Powerful AI-driven features that handle complex configurations and pricing with enterprise reliability.
AI-Powered Logic Engine
Handle complex rules and pricing in real time with powerful AI that processes multiple variables instantly.
API-First Design
Flexible integration that fits into any sales process with no coding needed for implementation.
Fortune 500 Proven
Powers 85% of Fortune 500 companies with enterprise-grade reliability and scalability.
No-Code Administration
Point-and-click administration for easy rule, pricing, and configuration management.
CPQ Use Cases
Complete Sales Scenarios
Comprehensive use cases covering guided configuration, pricing optimization, and self-service capabilities.
Guided Configuration
Help sellers, partners, and customers build the right solutions fast. AI-guided selling flows help simplify the most complex configurations.
Key Capabilities:
- AI-guided selling flows
- Complex configuration simplification
- Partner and customer enablement
- Solution building assistance
BOM and Data Extraction
Extract data from any screen, form, or image to use it instantly in your workflows for accurate bill of materials and configuration.
Key Capabilities:
- Screen data extraction
- Form processing automation
- Image data capture
- Instant workflow integration
Subscriptions and Deal Modeling
Quote subscriptions, recurring services, ramped deals, renewals, and bundles easily, with flexible models for any sales motion.
Key Capabilities:
- Subscription management
- Recurring service quotes
- Ramped deal modeling
- Bundle configuration
Optimized Pricing
Apply pricing, discounts, and approvals dynamically. Make quotes more accurate and competitive while aligning to business rules.
Key Capabilities:
- Dynamic pricing application
- Automated discount management
- Approval workflow integration
- Business rule alignment
Self-service Quoting Anywhere
Empower customers and partners to build accurate quotes online while your sales team uses the same system for aligned transactions.
Key Capabilities:
- Customer self-service portals
- Partner quote generation
- Unified system architecture
- Transaction alignment
Agile Admin for Agile Sales
Make real-time CPQ updates to quickly respond to sales needs and market changes. Add products, adjust pricing, or change logic without waiting for IT.
Key Capabilities:
- Real-time system updates
- Product addition workflows
- Pricing adjustment tools
- Logic configuration changes
Frequently Asked Questions
About Configure Price Quote
Get answers to the most common questions about CPQ implementation, pricing capabilities, and configuration management.
ServiceNow CPQ is an AI-powered solution that simplifies and accelerates sales across all channels:
- Uses a powerful logic engine and AI to handle complex rules and pricing in real time
- Features flexible, API-first design that fits into any sales process
- Requires no coding for implementation and management
- Powers 85% of Fortune 500 companies with proven enterprise capabilities
- Eliminates quoting inefficiencies and drives sales velocity
AI-Driven Intelligence processes complex configurations and pricing automatically.
ServiceNow CPQ delivers three core benefits for sales organizations:
- Accelerate Sales Cycle: Guide sellers through configuration and deliver accurate pricing to quote faster and close more deals
- Drive Revenue in Any Channel: Tap into multiple revenue sources with consistent and accurate quotes across direct sales, partner portals, and ecommerce
- Manage CPQ with Ease: Simplify rule, pricing, and configuration management with no-code, point-and-click administration
These benefits help sellers spend more time with customers while ensuring accuracy and consistency across all sales channels.
ServiceNow CPQ supports comprehensive sales scenarios:
Core Use Cases:
- Guided Configuration: AI-guided selling flows for complex product configurations
- BOM and Data Extraction: Extract data from screens, forms, or images instantly
- Subscriptions and Deal Modeling: Quote recurring services, ramped deals, and bundles
- Optimized Pricing: Dynamic pricing, discounts, and approval workflows
Advanced Capabilities:
- Self-service Quoting: Customer and partner portal integration
- Agile Administration: Real-time updates without IT dependency
ServiceNow CPQ provides guided configuration capabilities for even the most complex products:
- AI-Guided Selling Flows: Intelligent recommendations based on customer requirements and business rules
- Visual Configuration Tools: Interactive product builders with real-time validation
- Constraint-Based Logic: Automatic enforcement of compatibility rules and dependencies
- Multi-Level Product Hierarchies: Support for complex product families and option groups
- Real-Time Pricing: Dynamic price calculation based on configuration choices
- Approval Workflows: Automated routing for complex deals requiring management approval
This ensures sellers can configure even the most complex products accurately while maintaining competitive pricing.
ServiceNow CPQ offers comprehensive pricing and discount management:
Dynamic Pricing Features:
- Volume-based pricing tiers and quantity breaks
- Customer-specific pricing and contract rates
- Geographic and currency-based pricing
- Time-based pricing for limited offers
Discount Management:
- Automated discount calculation and application
- Approval workflows for discount thresholds
- Promotional pricing and bundle discounts
- Margin protection and competitive response
Business Rule Alignment:
- Compliance with pricing policies and guidelines
- Automated margin analysis and protection
- Integration with financial and ERP systems
Implementation costs depend on configuration complexity, user count, and integration requirements:
- CPQ Standard Implementation: Starting from $200K - includes basic configuration, pricing, and quoting for up to 50 sales users
- CPQ Professional Implementation: $350K-$500K - includes advanced features, guided selling, and complex integrations for up to 200 users
- Enterprise CPQ Suite: $600K+ - complete solution with AI capabilities, omnichannel integration, and enterprise-scale deployment
ROI typically achieved within 8-12 months through sales acceleration, improved quote accuracy, and reduced administrative overhead.
Implementation timeline depends on product complexity and integration scope:
- CPQ Standard: 12-16 weeks for basic configuration, pricing rules, and simple integrations
- CPQ Professional: 16-22 weeks including guided selling, advanced pricing, and CRM integration
- Enterprise CPQ Suite: 22-30 weeks for complete solution with AI capabilities and extensive integrations
Our methodology: Product Analysis & Rules Design (3-4 weeks) → CPQ Configuration & Testing (8-12 weeks) → Integration & User Training (4-6 weeks) → Go-Live & Optimization (3-4 weeks).
ServiceNow CPQ provides seamless integration capabilities:
- CRM Integration: Native integration with Salesforce, Microsoft Dynamics, and ServiceNow CRM
- ERP Systems: Real-time connection with SAP, Oracle, Microsoft for pricing and inventory
- E-commerce Platforms: Integration with online stores and marketplace platforms
- Document Management: Automated proposal and contract generation systems
- Financial Systems: Connection with billing, invoicing, and revenue recognition platforms
- Product Information Management: Synchronization with PIM and catalog management systems
Result: Organizations maintain existing technology investments while gaining powerful CPQ capabilities with minimal disruption.
ServiceNow Case Studies
Real CPQ Success Stories
See how organizations transformed their sales operations with AI-powered Configure Price Quote capabilities.
Challenge
Complex product configurations required extensive manual processes with lengthy quote processing times affecting sales velocity and customer experience
Solution
ServiceNow CPQ with advanced configuration capabilities, automated pricing, and guided selling flows for complex electronic test equipment
"With CPQ advanced configuration, Keysight Technologies reduced quote processing time by 40% and simplified product setup for our complex electronic test equipment."
— VP of Sales Operations
Results Achieved
Challenge
Duplicate data entries and slow design processes were affecting customer solution delivery and engineering team productivity
Solution
ServiceNow CPQ with self-service tools, single data model architecture, and automated engineering workflow integration
"CPQ gave StormTrap a single data model to remove duplicate entries, speed designs, and deliver faster customer solutions."
— Engineering Director
Results Achieved
Challenge
Siloed systems across sales, manufacturing, and admin teams created inefficiencies and inconsistent customer service experiences
Solution
Unified ServiceNow CPQ platform integrating all business functions with streamlined workflows and consistent data management
"With one platform, Oldcastle unified siloed systems, improving efficiency and customer service across sales, manufacturing, and admin teams."
— Chief Operations Officer
Results Achieved
Challenge
Manual quote processes caused delays and inaccuracies, while sales team efficiency was limited by complex product configurations
Solution
ServiceNow CPQ with guided selling capabilities, visual proposal generation, and automated quote processing for building materials
"CPQ gave Fortress Building Products zero wait time for quotes, accurate visual proposals, and greater sales team efficiency."
— VP of Sales
Results Achieved
Challenge
Complex rental catalog management and order processing delays were affecting customer experience and online expansion capabilities
Solution
ServiceNow CPQ with guided selling for rentals, catalog management tools, and zero-delay order processing for furniture rental services
"With CPQ, CORT updated its catalog faster, expands online offerings, and processes rental orders with zero delays."
— Director of Digital Commerce
Results Achieved
Ready to Accelerate Your Sales with CPQ?
Connect with our ServiceNow experts to implement AI-powered CPQ that drives omnichannel revenue and eliminates quoting inefficiencies.
cpq-experts@ifbash.com
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